It will be a very different SAE World Congress this year. Working with major carmakers and top suppliers over the past year, SAE International has developed a significantly more focused event. Its mission is clear: to deliver more value than ever to engineers and executives alike.
SAE World Congresses have always been the auto industry’s premier technology and networking event, and this year will be no different. But attendees at the SAE 2010 World Congress will discover a polished event that is shorter, more focused and more relevant to today’s pressing industry challenges.
This year’s World Congress chairman is Paul Mascarenas, vice president of engineering, Global Product Development, at Ford Motor Co. He outlines the objectives for this year’s event. Bob Fascetti, director of Large Gas & Diesel Engine Engineering with Ford Powertrain Product Development, notes the value of the World Congress from the engineer’s perspective.
What are the most exciting features planned this year at SAE World Congress?
Mascarenas: We want to make sure we have a very high-quality event that generates a lot of value for the participants. We organized it around three central elements—quality, collaboration and sustainability—that are embodied in this year’s theme, Ecollaboration.
Above all, we want to showcase the industry’s leading-edge technologies and illustrate how those technologies can support sustainability. We also want to emphasize the value for greater collaboration between the industry, the academic world and other stakeholders. Finally, we want to accomplish these goals while recognizing the very different economic environment we face today.
This year’s Congress will be shorter and more focused. There are fewer but more relevant exhibitors. Everything about the heart of the event—the technical papers, panels and speeches—will be more focused this year.
Who benefits from attending the SAE World Congress?
Mascarenas: The engineer is the primary target group. But the industry’s technical leadership and the corporate interests that make the industry possible are critical too. We wanted to create value at all levels.
For engineers, that means technical papers, technical sessions and exhibits. Then there’s the networking and ability to meet with the leadership among suppliers, especially for overseas-based companies. Next are the panel discussions, which target leadership issues and initiatives. We’ll have a supplier panel this year for the first time that will help OEMs and tier one suppliers connect on commercial and business issues. Finally, from the corporate level, we want to give companies exposure to promote themselves through technical papers and exhibits, and also to provide value to their employees.
Why should engineers attend?
Fascetti: It’s very worthwhile being able to interface with your colleagues and exchange ideas. We’re an industry first, and the Congress is the biggest opportunity all year to reinforce that fact. It’s also an excellent chance for engineers to evaluate new technologies from companies they haven’t worked with before.
Especially for young engineers, World Congress is a great place to guide your career. Certainly you can learn more about your own area of expertise, and that can be challenging because technology is moving so fast. But you also can attend technical sessions outside your current interests to see what other areas of engineering might be exciting to you.
You just can’t get the amount of data anywhere else. We make it our business to attend. We’ll try to go as a team and compare notes.
How has attending the SAE World Congress benefited you personally?
Mascarenas: I relocated from England, where I was very involved with the Institution of Mechanical Engineers. Their conferences are very useful, but most of them are regional in nature. What’s nice about the SAE World Congress is it pulls everyone together. For me, it’s a personal networking opportunity to meet colleagues from other suppliers and car companies.
Fascetti: It’s the major technical event of the year. The biggest thing for me is the ability to meet with lots of suppliers all in one place. It’s almost one-stop shopping for supplier contacts.
To learn more about the SAE 2010 World Congress, please click HERE or visit www.sae.org/congress.