Automakers sold 698,300 light vehicles in the U.S. last month, up from a very weak 657,000 units in January 2009, according to Autodata Corp.
Sales reached an annual rate of 10.78 million units in January, compared with a rate of 11.25 million in December and 9.62 million a year earlier, the research firm says.
Last month’s sales increase was paced by gains of 24% at Ford, 16% at Nissan and 15% at General Motors. Analysts say higher sales to commercial fleets, including car rental companies, contributed to the higher volume. Fleet sales more than tripled at GM and soared 154% at Ford from unusually low levels in January 2009.
Toyota Motors’ sales dropped 16% to the lowest volume for any month since 1999. The company estimates it lost 20,000 units of sales late in the month after it recalled 2.3 million vehicles and halted sales of the eight affected models.
Domestic brand sales increased 13% year over year, as the gains at Ford and GM offset Chrysler’s 8% decline. Chrysler fell to sixth place in sales behind (in descending order) GM, Ford, Toyota, Honda and Nissan. Market share for the domestic brands jumped 2.6 points from a year earlier to 45.1%.
Demand for Asian brands slipped 2%, as Toyota’s decline and a 5% drop at Honda more than offset increases of 24% at Hyundai and 28% at Subaru. Kia sales, which posted big gains last year, were flat in January. Asian brands lost nearly four points of share to 45.7%.
European brands recorded a 23% increase, thanks to gains at premium and luxury brands, including Volvo (+42%), Mercedes-Benz (+41%) and Audi (38%). BMW demand grew 8%. Volkswagen sales jumped 43% as demand surged for the Jetta compact car. European brands hiked their market share to 9.2% from 8%.
Passenger car volume increased 15%, while truck demand slipped 2%. Car demand was strongest in the midsize (+23%) and large (+25%) segments. Minivans sales dropped 25%, and pickup truck volume declined 9%. Demand for SUV dropped, except in the luxury segment, which posted a 20% increase.