Automakers sold 1.47 million passenger and light commercial vehicles in Russia last year, down from 2.90 million in 2008, according to the Assn. of European Businesses.
The trade group attributes the plunge to a deep recession, tight credit, the weak ruble and higher tariffs on imported cars. AEB predicts Russian demand will be virtually unchanged this year as tight credit offsets the benefits of a government scrappage program that begins in March.
Russia had been close to overtaking Germany as Europe’s biggest auto market until about a year ago. A German scrappage plan helped automakers sell 3.8 million vehicles there this year, up from 3.1 million in 2008. Germany’s sales are expected to drop to the 2.75 million-3 million range this year because government incentives have expired.
AvtoVAZ’s Lada brand remains the sales leader, but volume was down 44% year over year, followed by General Motors Co.’s Chevrolet brand. Ford, down 56%, leapfrogged Hyundai and Toyota to take third place. Hyundai slipped to fourth with a 61% drop, while Toyota’s 64% decline dragged it down to seventh place.
Lada vehicles claimed the four top spots in Russia’s sales rankings. Renault’s Logan, Ford’s Focus and General Motors’ Chevrolet Lacetti ranked fifth through seventh. AEB says nine of the 10 top-selling models were built in Russia.