General Motors Co. Chairman Ed Whitacre, who added the job of CEO last Tuesday, revamped the company’s management structure on Friday, effective immediately.
Analysts say Whitacre’s alacrity reflects his desire to break GM’s tradition of sluggish decision making. He elevated some women and younger managers who got their second promotion in five months. But Whitacre didn’t change the overall executive mix by hiring or firing.
He reversed several key moves predecessor Fritz Henderson made when GM emerged from bankruptcy in July. Whitacre reinstated a structure of regional executives, explaining he wants to give people responsibility “deeper in the organization” and then hold them accountable.
Mark Reuss, 46, global vehicle engineering chief since October, becomes president of GM North America, a title Henderson eliminated when he assumed those chores himself. Tim Lee exchanges his job heading global manufacturing and labor relations for the post of international operations chief overseeing the Asia-Pacific region, Latin America, Africa and the Middle East. Before July, Lee ran North American manufacturing.
Nick Reilly, who oversaw all of GM’s overseas operations and became Opel’s acting CEO last month, becomes president of GM Europe and permanent Opel CEO. He says GM Europe, which oversees Opel/Vauxhall and Chevrolet Europe, will have no organization of its own.
Whitacre also reunited U.S. sales and marketing functions-which Henderson had just divided-under Susan Docherty, 47, the former general manager of Buick-GMC who has overseen sales since October. She reports to Reuss.
Vice Chairman Bob Lutz, who was GM’s global product development czar until July when he took on marketing and communications, has ceded marketing to Docherty. Communications chief Chris Preuss will report directly to Whitacre. Lutz will now serve as an advisor to auto neophyte Whitacre on design and product development.
Diana Tremblay, who won crucial concessions from GM’s unions this spring as North American labor relations chief, was named the region’s manufacturing and labor relations head. Denise Johnson, 43, chief engineer for global small cars, assumes Tremblay’s duties. Karl-Friedrich Stracke takes on Reuss’ former global engineering post.
Purchasing boss Bob Socia, who had reported to the CEO, will now report to Tom Stephens, head of global product development. Analysts say the move could help GM more closely coordinate the work of engineers and suppliers.