Chrysler Group LLC has introduced a new round of incentives, offering interest-free loans or rebates of as much as $4,000 on nearly all 2010 models through Jan 4.
The new offer amounts to $4,000 off most Jeeps, $3,000 off Chrysler models and $2,500 off most Dodge cars and Ram brand trucks. Rebates on leftover 2009 models run as high as $5,500.
Chrysler has offered the largest incentives among major automakers for most of this year, but its sales were down 39% in the first 10 months of 2009, compared with a 25% industry average decline.
CEO Sergio Marchionne said earlier this month that the company aims to reduce its reliance on incentives, which sap profit and undermine brand image and resale values. But the incentive habit can be hard to break. Last month when Chrysler cut incentives by one-quarter, or $1,000 per vehicle, its daily selling rate fell one-third vs. a 4% decline industrywide.